
Once we add something to a product, it can be very hard to remove it. A few users of a little used feature are often given much more influence in deliberations and decisions, because their pain at losing something feels greater than the friction that every other user will feel by keeping that feature and complicating the product. A little friction and ambiguity added here and there feels like an acceptable trade-off to avoid th…
…his service”. Compare that to when you take the default valid approach, you’re saying to your user “you don’t need to do anything, you can get started right away! But feel free to customise it to better suit your needs once you’re in.”