Online business owners certainly don’t need to become full-fledged web developers in order to build an effective website — or run a successful business.
But those whose entire careers are built online will inevitably find themselves in a position where having some knowledge about how their websites actually work might come in handy.
Whether you’re just making some basic adjustments to your website or integrating some third-party marketing tool, a basic understanding of HTML could save you hundreds (or even thousands) of dollars in web development fees.
In this short guide, which presumes absolutely no prior knowledge of the language, I’ll provide you with a basic overview of HTML — what it is, and how it works. I’ll also give you some resources for taking your learning even further, if you so choose. …
It seems like every so often, certain ideas — like “grit,” “deep work,” and “slow thinking” — catch on like bad colds among academic business circles.
These concepts are debated and dissected in publications like Fast Company and the Harvard Business Review, slapped onto the covers of airport paperbacks, and then eventually discarded in favor of the next topic du jour.
One such recent buzzword has been so-called Design Thinking, a creative problem-solving framework that promises to “integrate the needs of people, the possibilities of technology, and the requirements for business success.”
But just what is Design Thinking, really? And does it actually have anything valuable to offer designers and business owners, or is it just another piece of hyped-up MBA claptrap? …
A few months ago, I began work on a new client project. Morgan Renaldo, a talented online fitness and nutritional coach, had asked me to help her design and develop her business website.
She had been struggling for months to create the website herself using a popular WordPress theme called XTheme. But the process was time-consuming, and she was still not getting the results she had been looking for.
Morgan already had a ton of amazing content, but it wasn’t displayed in a very flattering light.
Much of what she had to say was hard to read or even locate on the page. And some incredibly important information regarding her programs was buried throughout the website. …
Visual branding is unfortunately one of those aspects that is far too often overlooked by online business owners.
If it is considered, branding is usually viewed as little more than a costly and frivolous expenditure — one that most businesses could likely do without.
As I’ve already demonstrated, this opinion is far from the truth, especially in 2019.
Given the thousands of other businesses trying to market themselves online, a strong and cohesive brand is critical for market differentiation.
Besides, the rising popularity of visual-based social media platforms like Instagram has conditioned consumers to be more image-conscious than ever before!
Businesses are doing themselves — not to mention their potential customers — a huge disservice by not capitalizing on this shift in consumer preferences. …
The odds are pretty high that if you’ve spent any significant amount of time in the world of online business, you’ve heard of WordPress at least once or twice before.
You might’ve even had it recommended to you for your business website.
For quite some time now, WordPress has been one of the simplest — and by far the most popular — platform for creating websites.
In the 15 years since its initial release, WordPress has evolved from a simple blogging platform into a full-featured content management system (or CMS) for users to easily create and edit dynamic websites.
According to W3Techs, WordPress currently powers 33 percent of all websites on the internet and commands a 60 percent market share among CMS-driven sites. …
Every online business owner dreams of having a website that can generate quality leads for their business around the clock.
But for most businesses, this is not the reality.
Statistics demonstrate that only about 2 percent of site visitors, on average, convert to a sale.
They get a bad rap, but pop-up forms really do work!
Pop-ups (or modals, to use the technical term) are a proven method of generating online conversions and boosting your lead capture.
When correctly designed and implemented, they can be a fantastic asset for building your e-mail list, promoting your offers, and increasing downloads for your products. …
In early 2014, the executives of British retail stalwart Marks & Spencer found themselves in quite an embarrassing situation.
After having spent three years and nearly $200 million on a complete website relaunch, the company reported a shocking 8.1 percent drop in its quarterly sales!
Marks & Spencer’s new website was supposed to increase sales by making it easier for customers to purchase products from the website. And yet, the opposite happened.
Subsequent testing revealed a number of usability and performance issues that ranged from merely frustrating to critically inhibiting the ability of customers to actually buy anything.
Retail analyst Neil Saunders noted…
For those who choose to go the DIY route when it comes to designing a website for their business, choosing a website builder can be extremely difficult.
There are a ton of different tools currently on the market — each with its own unique advantages, disadvantages, features, use cases, and ideal users.
With so many options to choose from … how are you supposed to decide on a platform for your next business website?
In this blog post, I’ll be examining (and comparing) three of the most popular website platforms in the space ,— WordPress, Squarespace, and Wix — providing a brief overview of each in addition to a list of pros and cons. …
Creating an entire website from scratch isn’t easy. Especially when you take into consideration all of the components that go along with that undertaking — including research, brand strategy, design, and development.
The single best thing you can do to make this process easier for yourself (as well as for your clients and your team) is to establish a clear, streamlined routine that you can follow every time.
Having this routine in place will do away with the burden of having to reinvent the wheel with every new project and ensure that every person involved is clear on objectives and timelines. …
As websites grow larger and more complex, style guides are becoming increasingly important for maintaining consistency across design teams both large and small.
As Andrei Dorin defines it, “A styleguide is a set of standards, principles and rules every developer or designer should follow in order to improve the digital presence of the product.”
In addition, these style guides ensure that any future developments or third-party additions will adhere to existing brand guidelines and
Style guides are extremely important when multiple designers (some of whom may be remote) are working on a large web site or application. …