…ousness enmasse. But instead, old and big brands are fighting against thousands of tiny brands with low overhead, high on design merchandise, and supremely efficient customer acquisition tactics. Many of us failed to recognize the collective impact of the long-tail of micro brands.
… or ‘What’s the best way to skin this cat?’
Thomas Edison, he’s got one of the best quotes ever, ‘Ideas without action are mere hallucinations.’
From my standpoint, I wanted the convenience of wine in a can. I figured, if I don’t do it, no …