favorite is a verb, not a noun: “leaping.” Magic Leap uses the noun form but I think a verb is better.
Stop Fighting over VR/AR/MR Nomenclature: The “Mass Market” Won’t Tolerate It
Sophia Dominguez

From a branding (Ries/Trout) perspective, it likely needs to be a synthetic term, rather than an overloaded pre-existing “organic” one: to xerox, to fax, to google, TV, VCR, iPhone, etc. etc.