The dopaminergic society.

Alex Sicart Ramos
3 min readMay 22, 2018

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The instant gratification that people give and receive over their posts, instant messaging (Snapchat, WhatsApp… ), sugar, cocaine, heroin, alcohol, online shopping and instant rewarding, has created the complete dopaminergic society we live in today.

We live in a fake happiness era where food and sex are rewarded. But for this to work, the feeling of happiness must be temporary. Money is a way to buy dopamine and it helps us to do things that give us pleasure.

Humans have a fundamental need to belong and a fundamental desire for social status. As a result, our brains treat information about ourselves like a reward. When our behaviour is rewarded with things such as food or money, our brain’s “valuation system” activates.

Studies show that wealthy people are way happier because they can buy more dopamine shots and don’t have the anxiety to lose their jobs, the home…

We come to a world where big tech companies can place short dopamine pills and people just are “happy”. That’s why fake happiness also called small doses of happiness created by big companies, can be the next God that control us.

“The short-term, dopamine-driven feedback loops that we have created are destroying how society works: no civil discourse, no cooperation, misinformation, mistruth. And it’s not an American problem. This is not about Russian ads. This is a global problem.”

A few weeks ago doing a course in EADA, I listened that 92% of people are not satisfied with their jobs. For that reason, dopamine is really needed nowadays in our society.

This creates a need for people to buy more dopamine.

https://www.amazon.com/Dopamine-Brain-Food-Supplement-Neurotransmitter/dp/B00XFMANES

The cheapest way to get free doses of dopamine it’s opening Instagram, buying things on the internet or just using Snapchat.

But by contrast, others know us increasingly well. Our intelligence, sexual orientation — and much more — can be computed from our Facebook likes. Machines, using data from our digital footprint, are better judges of our personality than our friends and family. Soon, artificial intelligence, using our social network data, will know even more. The 21st-century challenge will be how to live when others know us better than we know ourselves.

This dopamine is starting to control our political ideology, (Facebook-Cambridge Analytica), our tastes, our life, etc… That’s why in the future you will not be Democratic or Republican.

Can Facebook’s algorithms control our population and politics? Yes, and it is uniquely bad, says François Chollet, an artificial intelligence researcher at Google and author of the well-known machine learning library Keras. But in hyping up the power of AI, he is underestimating how hard it is to change our minds, and the distinction he makes between Facebook and other tech companies is weak.

You will be from the social network that keeps you happier.

What Nietzsche really meant when he wrote his famous quote “God is dead”, was basically an acknowledgment that the concept of God was invented by man in the first place and that we as a society have largely moved on from such superstitious beliefs. It happens the same now with this amount of dopamine created by companies to keep us with these superstitious beliefs and fake happiness. If individuals let companies like Facebook control their mind, we are lost. Like God centuries ago.

‘Dead are all the gods: Now do we desire the overman to live.’

We have to kill this new God to become the overman and get over with this disease of Western society.

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