The 10 Best Marketing Blogs You Need to Read
If you’re not learning, then you’re not growing. Marketing has so many subcategories, that it can be overwhelming to master all of them. But don’t panic. I have searched far and wide across the deep dark unknowns of Google searches to find you the 10 BEST marketing related blogs.
You might see a common theme in the blogs. They typically specialize in a niche marketing category and the blog is part of the company's site, so they also sell a product or service.
In order to make this list robust, I searched for blogs within different subcategories of marketing. I choose the selected blogs after conducting research, as well as asking a few of my colleagues their recommendations, and blogs I personally read. By no means is this list in any particular order.
Note: I have not received compensation from any of the sites mentioned. Although I wished I did, as I am a college student.
“Buffer’s social media marketing blog covers the latest social media tools, analytics, and strategies for Twitter, Facebook, and more.”
Each social media platform has a different audience. Buffer’s blog will guide you through each platform, converting your audience into customers. Warning: get ready for their shameless plugs. (Hey, have you seen Alex’s App Review?)
Niche: Social Media
“HubSpot is an inbound marketing and sales platform that helps companies attract visitors, convert leads, and close customers.”
Just a little bit of everything is on HubSpot’s blog. Even though it’s primarily focused on inbound marketing, you will get a great blend of topics. A lot of it focuses on your acquisition model and the ways you market to your customers.
Niche: Inbound Marketing
“Learn the latest in online marketing tactics and strategy from leading industry experts. Every day there is something new and valuable to discover on the Kissmetrics Blog.”
Marketing has evolved into a data and analytic friendly field. Kissmetric’s blog will teach you how to use the proper tools to track your marketing campaigns and much more. Now is the time to learn about using analytics and data as a marketer.
Niche: Marketing Analytics
“High quality trending articles on growth hacking, marketing channels, user acquisition, engagement, product launch and much more.”
Also known as Growth Marketing, Growth Hacking is arguably one of the most efficient and least used types of marketing. Learn how to grow your Instagram page, get more views on your blog, or tidy up your app’s conversion funnel with the GH’s blog. They also have a Medium blog.
Niche: Growth Hacking (Duh.)
“Content Marketing Institute (CMI): Our mission is to advance the practice of content marketing, through online education, print, and in-person events.”
Content is KING! How many times have you heard that? Polish up on your content marketing and learn more about this rapidly growing type of marketing.
Niche: Content Marketing
“Adland is a website focusing on the advertising industry and an Internet archive of commercials. Adland incorporates advertising news, critical commentary on ads and the advertising industry, and archives.”
Who doesn’t love ads? Watch ads you skipped on TV, read people’s opinions on ads, and check out the print ads you ignore every day on Adland’s blog. No, but seriously — it's a great resource for inspiration and examples. The commentary is spot on and hilarious. If this doesn’t float your boat, try Adweek or AdNews. Or go sink your boat.
7. Moz Blog
“The Moz inbound marketing and SEO blog provides tips, tricks, and advice for improving websites and doing better search, social, content, and brand marketing.”
SEO is and always will be relevant. In fact, all the quotes in this post are from the blog’s description in a Google search. Master Google’s ranking algorithm, figure out how to get ranked in searches, and get clicks with articles from The Moz Blog.
“Social Media Examiner helps millions of businesses discover how to best use social media marketing to connect with customers, drive traffic, and increase sales.”
If you’re not using social media, you might be living under a rock like Patrick. There is no easier way to connect with your audience than social media. The Social Media Examiner blog has tips & tricks to not only communicate efficiently with your audience, but to convert them into sales leads.
Niche: Social Media
“The Landing Page and Conversion Optimization Blog. Expert advice to help you crush your next online marketing campaign.”
There’s a tech savvy side of marketing, and the Unbounce blog is the place to learn it. Familiarize yourself with landing pages, conversion rates, and optimization, because it’s super relevant to marketing. Data is a marketer’s best friend.
Niche: Technical Marketing (EX: Landing pages & Optimization)
10. Medium Blogs
“Welcome to Medium, a place to read, write, and interact with the stories that matter most to you. Every day, thousands of voices read, write, and share their stories.”
Medium has a publication for every possible topic. Some of these blog posts come from influencers, and others are from everyday people. My personal favorites are: freeCodeCamp, HackerNoon, Marketing & Entrepreneurship, Startup Study Group, The Mission, and StartUp Grind.
Niche: Everything and Anything
Blogs aren’t the only way to get useful information. Communities like Reddit, Quora, and major publications (TechCrunch and AdWeek) are also popular. But you can read all the blogs in the world and still not be where you want to be. You have to go out and apply what you learn. So what are you waiting for?
Did I miss a blog you think should be on this list? Let me know through one of the channels below 👇