CRM and ERP Solutions: Scope, Challenges and Benefits

Techvedic, a leading India-based IT based company, discusses the scope, challenges and benefits linked with CRM and ERP Solutions. Contact us at 1 800 3000 1126 (Toll Free).

In the data-driven economy it has become vital for entrepreneurs to manage and protect their data and make sure that it is available to the right person and at the right time. And, the purpose of CRM and ERP Solutions is no different. While the former is focused on managing customers’ data, the latter does the management of the overall enterprise or business data that are stored across various departments.

Your logical thinking may put ERP solutions on the forefront and as the primary requirement of any business. Being money-minded, as businesses have to be to sustain and keep satiating their stakeholders including partners, employees and customers, it becomes essential for them to manage their resources or stuffs coherently. However, adopting an ERP solution is a costly affair, and hence, most of the businesses don’t go for it initially. There are a few challenges as well as raised by several early adopters of ERP. But it doesn’t mean that the fault is with the ERP itself, rather it is with the organizational structure of a business, the way it handles its business processes and projects. ERP trends to bring the best practices of successful organizations and form appropriate reference models. Hence, if businesses want to appropriately benefit from the ERP investment they have to surely get rid of incompatibility and mismanagement practices. A few considerations moving forward with an ERP would be regarding organization fit, skill mix, project management and control. Business heads would be required to focus on improving user involvement. They need to impart training, and adopt the right technology planning. Absence of end-user training may bring about risks by creating confusion and inaccuracy. These will deteriorate users’ satisfaction and the credibility of the system. One has to ensure excellent project management. Project managers should give clear guidelines to execute ERP implementation from their project objectives. A good project management can avoid the failure of ERP implementation and benefit a company and increase its ROI substantially.

ERP which started as a basic infrastructure for business collaboration has now transformed completely and has embraced other domains like supply chain management, customer relationship management, enterprise performance management, human capital management, sales force automation, electronic commerce, business information warehousing, and more to become more purposeful. Hence, it is a comprehensive suit that discards the trivial investment to manage other processes. It offers full traceability of information from the time of receipt, through production and onto shipping. It also brings an overview of quality progress. It hosts production control panel to empower managers to manage the production level.

Startups and small business entities often delay the ERP adoption as they have limited operations and processes. However, they do give preference to CRM deployment to give better experience to their customers. Interestingly, moving forward to cloud-based ERP and CRM solutions, they have got a cost-effective instruments to manage their business and customers. Such cloud-based services are highly flexible, scalable and affordable. Increasing competition among service providers has given them a better opportunity to get the best-of-breed features at throw away prices.

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