Alex SteerNo, you shouldn’t cut your marketing budget to help with the cost of living crisisSep 17, 2022Sep 17, 2022
Alex SteerWhen they go deep, we go wide: Why almost everyone is getting marketing science wrongThe most interesting work in marketing analytics is being done, not by those building bigger data sets, but by those building smarter…Jan 4, 20191Jan 4, 20191
Alex SteerSustained vs temporary advantageIn marketing, as in so much of life, there are two types of advantage: temporary and sustained. This is obvious when you think about it…Jul 2, 2018Jul 2, 2018
Alex SteerTreat data like a pogo stick, not a crutchYears ago, when they said that social media would kill advertising, I imagined they were talking about the decline of the full-page print…Jun 26, 2018Jun 26, 2018
Alex SteerAlgorithms will not kill brands. Really.Right then, marketing industry, we need to talk. See, there’s this story going round that the future of brands is under threat from…Jan 5, 20181Jan 5, 20181