9 reasons why should you have a data integration plan

Data integration is a process of combining all the organizational data residing in diverse source systems into a common space. It helps in turning the raw and complex data into a structured form to develop useful insights that will help organizations to make better business decisions. There are many data integration tools available in the market that can be used to integrate data effectively. In the data-driven world, large volumes of data are generated daily in every industry, that if used properly by organizations, can be a game-changer for their business.

The marketing sector can invest in marketing data integration to know about the coming market trends and customers’ expectations from their business. This way, they will able to serve them better and achieve a high level of customer satisfaction. When it comes to business growth, customer satisfaction plays a major role. Data integration in data mining has another key advantage that assists organizations in getting a unified view of the data.

Every business, irrespective of its domain and size, wants to be productive and stay far ahead from its competitors. To become the leading one in your respective domain, you must monitor your business performance, evaluate problems, and rectify them before any major harm can happen. This is when data integration comes into the picture. Generally, companies store their past and present data separately in two different application systems that make it hard for them to develop valuable insights at the right time. With data integration tools, this problem can be quickly solved.

Here are some reasons that will help you understand why your business must have a data integration plan:

• Data has strength: Formatted data drive better business decisions. Each data provide useful information in the format with a unique structure, metadata, attributes, and schema. Integration data of diverse formats and structuring it into a common format add levels of specialty to the dataset that will help you dig deep into your business operations and facilitate decisions that will boost business growth.
• Decreases data complexity: Organizations using multiple applications have to deal with innumerable interfaces to fetch the required data and drive useful insights from it. Integrating data from so many interfaces will take up more time and effort, resulting in a delay in making a time-sensitive decision. To eradicate losses caused due to delayed decisions, you must create a data integration plan. It will help you decrease the complexity of data, simplify the connections, and make it quick to transfer data from different systems into a common application.
• Get the benefits of specialized applications: Every software that works with data analyze, transform, and uniquely represent information. By integration data in a format perfectly supported by the application, you will get the ability to open and access the data directly from the software.
• Increases the data value: You cannot develop insights from raw data. The big data silos need precise breakdown and formatting to deliver useful business information. A data integration plan will help you combine data available in diverse source systems and transform it into structured data that will allow you to peep into your everyday business operations and where your business is heading. Data integration adds value to the available data.
• Make data available to everyone: Centralizing your data will help every authorized person in your company to retrieve, inspect, and analyze it. Different departments across the organization will not have to depend on each other for getting the information, as everything will be stored into a shared platform. This will also help them to use the data into their projects, generate results, and keep the data updated.
• A Better collaboration of data: Better accessibility brings effective collaboration. People who work with your data will not have to spend hours converting it into the format they require. Integrated data has its own benefits, and when it comes to collaborating with internal teams and applications, the data will have more contributors. This will help in keeping the data updated and informational.
• Data Integrity: Using the best data integration tools, you can refine the data and its accuracy. A data integration method will ensure that the data is free of errors, inconsistencies, and duplication.
• Integrated data drive better business decisions: Integrated information provides a transparent view of all your business operations. By allowing your team members the flexibility to use information in a project, you are making them understand the importance of data in a more productive manner. Decisions supported by reliable data, fetch favorable outcomes.

Keeps your data up-to-date: An integrated data plan will make it easier for you to keep the information updated without putting any extra efforts. One input will multiply in all the integrated systems, which assists in keeping the information updated. The real-time information available to all the authorized personnel across your organization will help them to make the best decisions at the absolutely right time.