1500 thank you’s & the secret sauce to a great event is no secret

Eat, Sleep, SaaS, Repeat

Team SaaStock is already back to work after 4 days off, debriefing from last week’s epic SaaStock17 and with our thoughts turning to SaaStock18.

Before the debrief, our immediate feeling is one of gratitude and wanting to say 1500 thank you’s. 1500 amazing founders, execs and VCs who came to Dublin for 3 days and made SaaStock17 awesome. After 12 months of planning, we were hoping it would be good. We’re not religious, but we prayed people would like it. Collectively we lost a lot of sleep and our nails shortened as the pre-event nerves kicked in.

By the morning of Tuesday 19th, after the SaaS.City bootcamps had been done, the welcome party had been drunk dry, and Ryan Smith and Philippe Botteri had just finished their opening session on the scale stage, the team started to have a good feeling. That feeling lasted the entire conference with possibly only one major exception when the queues for the felafel at lunchtime on Tuesday created a problem which we fixed for the next day.

Back to the Thank you’s.

Thank you to the Sponsors


Thanks to all the sponsors. They brought it. 55 Sponsors from 15 countries were part of a global showcase of the best of SaaS in our Software.City expo hall. From the trailblazing Salesforce team in full effect through Teamwork.com with their two-storey booth complete with a viewing platform and a slide, all the way to Price Intelligently with their million dollar giveaway and impromptu workshops. They all gave a lesson in how to exhibit at events. Looker had a wheel of fortune, Gisli from Crankwheel in Iceland owned the days with his demos and deal closing. These are just some of the examples of our sponsors putting real thought and effort into making SaaStock17 work for them, and be more interesting to attendees than xyz conference. We Salute you.

Price Intelligently Workshop

Thanks to our Speakers

Cristina Fonseca, Kyle Porter, Rob Nelson & Pietro Bezza

To all the 120 speakers, we thank you. You put in your time and effort to create original killer content from your learnings to share with a community of hungry to learn SaaS entrepreneurs. You flew from Atlanta, Boston, Utah, Helsinki, Tel Aviv, and Chennai amongst other far out countries. Once again you proved how global SaaS is and highlighted that companies don’t need to be in Silicon Valley to grow a great SaaS business. Thank you for taking the time to stay and enjoy the conference, attending the dinners, parties, and talks, and blending in with the attendees.

speakers dinner

Thank you to the 2017 attendees

1500 super cool SaaS Souls.

To the 1500 SaaStock17 attendees from 44 countries: Thank you from the bottom of my SaaS heart. Everybody we met were awesome. Everybody brought great energy. The vibe around the conference was great. It felt that the learning and meeting of peers came first and selling solutions was second. Everyone was respectful, and all the conversations seemed to have mattered. So much was shared in the corridors, in the break-out areas, at the bars. You are the stars of SaaStock, and if we can have you back, with your teams, year over year, then we believe this will be a great annual gathering that will create long-lasting value to all in the SaaS Community.

Thank you Volunteers

SaaStock17 team and volunteers

Huge thanks to our volunteers. SaaStock is a full-time team of 7, but during the week of the conference, we were 27. I’m blown away by such an amazing group of people that gave up their time to volunteer at SaaStock17. They flew from Brasil, California, Czech Republic, and the UK amongst others. They came to learn and to be part of the family for the week. We were lucky to have you be part of this year.

Have Amazing sponsors, speakers, and attendees + volunteers and there you have the secret sauce to a great event. If one of those pillars is broken, it wouldn’t be the same.

We’re taking onboard your feedback and already planning how to make 2018 better. Hope to see you next year.

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