Has real power become invisible?
Whatsapp, Instagram and the next superpowers you won’t see coming.
Dear Power. We used to see you coming.
You were growing in companies one employee at time or one store at the time. You would buy patents all over, build massive headquarters and spend a ridiculous amount of your money to impress us or maybe just to scare us.

We were not surprised by your financial reports: you were worth a lot of money. We all knew it anyway.
But things have changed.
The greatest entrepreneurs have learned how to secretly grow power in the dark.
Let’s put it another way, if we are able to see how fast your company grows or why you’re successful you may be doing something wrong. Or may just be too slow. Tomorrow the greatest potential will come from the most invisible things: database, the connections you’re able to make between the million lines of data only you own or understand.
Only you know your algorithm will be worth a billion dollar tomorrow. The equivalent of 100 stores yesterday.
At the time I’m writing this post they are thousands of entrepreneurs who know something we don’t. They have a billion dollar secret:
- They grow three times faster than their predecessors.
- They store more data than you can ever imagine.
- They have unlocked the secret of building an addictive product.
- They need one engineer for 14 million customers.
This is the reason why you will see hundreds if not thousands of young entrepreneurs lead the biggest companies of tomorrow. The same ones who have been working for years from home, the same ones who have been told many times to give up.
They just get something we don’t and Mark Zuckerberg is one of them when he buys Whatsapp 19billion dollars.
The most recent news have taught us one thing: power has become invisible.
To the entrepreneurs out there, you are not alone. Keep going and believing in your secret. Most of your surroundings can’t see the invisible.
And to you, observers, try to pay attention to the crazy ones who seem to believe what you don’t. You will never know who is, in reality, blind.
