Social Yogis

It might sound like a dedicated social media channel as a platform to advertise your practice, doesn’t sound like the type of activity a spiritual practitioner would get involved in. But increasingly, yoga studios and independent teachers are recognising the value of maintaining an engaging social media profile — a way to talk about the benefits of yoga and their practice — and as a means to attracting potential students. Thanks to the likes of brands like Lululemon and Prana, yoga is increasingly becoming a lifestyle choice that crosses over with wellbeing and leisure. With this in mind, it’s time to join the world of social yogis and yoginis.

What to Say

With a real opportunity to increase awareness of your practice, we want to look at what you can do on your channels to help drive awareness of your practice and bring people to your class. The first thing to be wary of, is that your Instagram or Twitter feed is not just a place for you to tell your students where your next class is and how much it is going to cost.

In fact, audiences, more often than not, respond better to content they can engage with rather than more direct sales messages.

So, first up, ensure your social feeds are just that — social rather than sales channels. Let’s explore that in more detail.

The basics

Well first up, consider your audience (present and future) and what you think they will want to see on your feed. At your classes, what do students ask? Perhaps what a posture should look like when executed properly? When and how to use blocks and straps properly? Different sorts of yoga for different times of day or how they might progress to more intermediate asana… You get the picture.

How to Say It

You are curating a place where people can have these questions answered. Some practitioners treat their social channels as a personal portfolio or photoshoot. That works for some, but increasingly people are looking for teachers that are approachable and engaging and teachings that they can apply at home or outside of class. The following basic information is a must in and amongst your profile: where, when, who for and why.

Practice what you preach is a common theme that will engage an audience, or indeed the opposite. If in your class people are asking how to get into basic postures like downward dog, it might be disingenuous to jump on social media afterward straight into bird of paradise. Don’t necessarily worry about demonstrating the most difficult twists and bends (unless of course that’s what people are asking you to do!). Showing learning and understanding might be as appealing and certainly more actionable.


As well as thinking about posting content for your audience, although consider how they will engage with it — responding to questions and comments and even like their posts, show the same encouragement online as you would offline and support them on their own journey. They will also look to you to post regularly so they can keep in touch with their yogi or yogini. When doing so, consider all of these things, develop your personal brand and values and ensure they comes across in your posting.

Types of posts you might want to consider are:

  • Images: Postures, Yogi Life, At Rest, Ayurvedic Foods
  • Graphics: Mantra, Sanskrit, Meditation, Memes
  • Videos: Demonstrations, Introductions, Educational
  • Stories: Q&A, Live from Class, Festivals
  • Sales: The once a week ‘find me in class’ post

We wish you the very best in your online yogic journey and hope that some of these tips and tricks will help you create an authentic and approachable online persona that helps build awareness of your practice.

Good Examples

Toni Stait | Hannah Kluman | Adam Husler

Originally published at on March 16, 2017.

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