Sep 2, 2021Love stationery? You deserve better. Say hello to PHANTOM.Hi, I’m Alex the founder of stationery brand PHANTOM. Premium limited edition journals and notebooks, built on the simple belief that your next idea could change everything.Startup5 min readStartup5 min read
Nov 9, 2018Farewell to So Bad So Good.Farewell to So Bad So Good & Goodnight The time has come to say farewell to So Bad So Good & Nothing Cooler. 5K articles. 7 Years. 57.6M visitors. 140.8M Pages viewed. 1M social followers. 1,783,159 words written. 1 remarkable journey. If you don’t read any further, but simply visited, commented on or shared either site — I’d…Social Media9 min readSocial Media9 min read
Nov 10, 2017Snapchat Is On The Ropes But It’s Not Down And OutThis week has been a rough one for Snapchat CEO Evan Spiegel and his animated hotdog. His company Snap Inc posted a eye-watering net loss of $443M in the 3rd quarter. To put the sheer enormity of that figure into perspective, they lost $514.6M in the whole of 2016. To…Snapchat5 min readSnapchat5 min read
Jan 5, 2017The One Thing That Will Halt Your Startup In Its Tracks & How To Overcome ItIf you spend a few moments online reading and researching the world of entrepreneurship and startup culture — you’d be forgiven for being lured into believing it’s the Holy Grail of life choices. Millions and even billions of dollars worth of investment are seemingly a few smart choices away, whilst…Startup6 min readStartup6 min read
Sep 19, 2016265,120 People Just Watched Our Video. This Is How We Did It.72 Hours ago we created our first locally produced video at So Bad So Good. Since then, its trended worldwide on YouTube, been watched 265,120 times and received 200+ comments. That’s a pretty remarkable achievement for our first attempt at video. Rather than simply revelling in the numbers, I want…Marketing10 min readMarketing10 min read
Mar 29, 2016How We Built An Audience Of 3.7M Fans In Under A YearIt’s not quite a year to the day, but it’s pretty close all thing considered. We launched our video site Nothing Cooler on April 18th 2015 with little to no fanfare. There was no opulent launch party, no media coverage, no celebrity endorsement. We just flicked the switch and there…Marketing6 min readMarketing6 min read
Mar 28, 2016How We Grew 500,000 Facebook Fans Without Spending A Dollar.In the past 24 hours we hit a pretty major milestone at So Bad So Good, our Facebook Page officially reached 500,000 fans. But even more importantly, we achieved that without spending a single dollar to acquire any of them. Today I’m going to show you how we did it. …Marketing9 min readMarketing9 min read
