Farewell to So Bad So Good & Goodnight

The time has come to say farewell to So Bad So Good & Nothing Cooler.

5K articles.
7 Years.
57.6M visitors.
140.8M Pages viewed.
1M social followers.
1,783,159 words written.
1 remarkable journey.

If you don’t read any further, but simply visited, commented on or shared either site — I’d like to simply say a big thank you.

You contributed to truly special place on the web.

How we got here

On July 19th 2011, my friend (and co-founder) Daniel Reyes and I setup a $45 Wordpress theme on his server.

It was just a little blog where I’d feature all the weird and inspiring things I’d find on the far corners of the Internet. …

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Troubling times for Snapchat

This week has been a rough one for Snapchat CEO Evan Spiegel and his animated hotdog.

His company Snap Inc posted a eye-watering net loss of $443M in the 3rd quarter. To put the sheer enormity of that figure into perspective, they lost $514.6M in the whole of 2016.

To say they’re burning through cash might be the understatement of the year.

As a result, their share price continues to go from bad to worse, limping to just $12.33 from a high of $27.09 in March when they first went public.

But the bad news doesn’t end there. Remember their much-hyped Spectacles product? …

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If you spend a few moments online reading and researching the world of entrepreneurship and startup culture — you’d be forgiven for being lured into believing it’s the Holy Grail of life choices.

Millions and even billions of dollars worth of investment are seemingly a few smart choices away, whilst an army of fickle millennials and early adopters’ await to barrack and cheer you on.

It can seem intoxicating to those on the outside, the ability to create your own income, define your own career, build your own community and forge your own future.

It’s true that selling online, creating an app, designing a product or launching a service has never been so easy or as affordable as it is today. 20 years ago the emphasis was on having a profession or trade. Something to perfect over the years, to find your place in the local community and have a reliable and seemingly secure job for life. …


Alex Wain

Former founder of sobadsogood.com & nothingcooler.com. Proponent of fountain pens. Slightly obsessed with my pugs.

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