AlexTop consumer shifts in the fashion industry after COVID-19McKinsey and BoF’s earlier report published at the end of 2019 was in need of an update, especially after the start of the global pandemic…Apr 19, 2020Apr 19, 2020
AlexIs email marketing still effective and what KPIs do you need to track?Is email marketing dead?Aug 30, 2019Aug 30, 2019
AlexAn analysis of the Danish brand RAINS. Internationalization drivers and cross-cultural personaRAINSAug 28, 2019Aug 28, 2019
AlexTop 3 biggest challenges the fashion industry will face in 2019.The year 2019 will have a great impact on the global fashion industry, and the 3 most important factors to look at are consumer shifts…Aug 26, 2019Aug 26, 2019
AlexHow to be an influencer in 2019It’s 2019 and people are still googling: what are influencers? are influencers brands? how do influencers make money?Aug 26, 20191Aug 26, 20191
AlexThe personal development books you need to read in 2019Since moving to London and having to commute on a daily basis for at least 2 hours a day I’ve developed the habit of reading, buying books…Aug 7, 2019Aug 7, 2019
AlexWhat they don’t teach you in fashion schoolI was out of uni, with all my hopes and dreams of becoming a designer, and after 9 months of full-time unpaid internships (which is the…Jun 24, 2019Jun 24, 2019
AlexHow is blockchain impacting on the fashion industryWhen people hear about blockchain the first thing that comes to mind is bitcoin. Somewhat true, bitcoin is on the blockchain, but the…May 24, 2019May 24, 2019
AlexHow Cambridge Analytica used fashion to undermine the perception of reality in political…On 29th of November during the annual BOF Voices gathering, Christopher Wylie, known as the previous director of research at Cambridge…Dec 6, 2018Dec 6, 2018
AlexWhat on earth does the latest Gucci campaign even mean?The latest campaign from Gucci, directed by Glen Luchford touches on the Bible Myth of Noah’s Ark as pointed out by Vogue. Showing a rural…Nov 29, 2018Nov 29, 2018