Stickers: A Mobile Messaging Lingua Franca or a Powerful Marketing Tool?
Mobile app fatigue is almost here. That’s why brands now have to come up with more inventive ways to interact with their customers on mobile. “But what, if not mobile apps, can help me to establish my presence on mobile platforms?” a stunned brand may ask. Well, let’s think more broadly and consider messaging apps and the opportunities they provide.
In fact, private messaging is already dominating sharing. According to Buffer, almost 70 percent of all referrals now come from so-called “dark social,” which includes emails, private browsing, and, of course, messaging apps.
We believe that chatbots and emoticons — the two regulars of messaging apps — may eventually become the two main mediums that businesses can use to reach their audiences on mobile. In this article, we’re putting chatbots aside to talk about emoticons — emojis and stickers — and how they’re altering the way brands communicate with their audiences.
Full text: https://yalantis.com/blog/stickers-a-mobile-messaging-lingua-franca-or-a-powerful-marketing-tool/
