Discovering the Value of UX Design

My transition from Graphic Design to UX, and how I learned to not judge a book by its cover.

Aleza Leinwand
3 min readDec 16, 2019

Before you begin reading, know that this not an article about how to transition from graphic design to user experience design. This is the story about my career shift, and I hope, if anything, it inspires you to embrace change and not be afraid to explore something new.

When I graduated college with a degree in Art & Design I knew that graphic design was what I wanted to do. I loved creating layouts, logos, and working with color and typography. I didn’t see another direction for myself. At that point, I had no idea what UX design was and never imagined I would diverge from the path I had chosen. As you may have guessed at this point, I ended up proving myself wrong.

I was working for a publishing company as a graphic designer for three years, and I absolutely loved the work that I was doing. Working in print designing magazines helped me appreciate the ability to bring a design from concept to something tangible and more permanent. However, I was looking for a new challenge, a deeper appreciation for design, and the impact my work could have on others.

That’s when I stumbled upon UX, I became intrigued by the idea of having actual reason and research to back up concepts and design decisions. I thought of what it would be like to be able to solve real problems for real people. I was excited by the idea of making an impact, even if for just one person.

Despite my excitement, I was worried about taking the risk of leaving my graphic design job and making the decision to pursue a different avenue. I’ve always been a very visual person, and I was afraid I might miss everything that I had truly enjoyed in my job. As a graphic designer who was always focused on what something looked like on the outside, I began to think about how we are always told to not judge a book by its cover. I started to think about how that applies to design. Though the aesthetic of something does matter, there is so much value that lies beneath the surface, and understanding UX would allow me to create more meaningful design through connecting to people and understanding their needs.

I’ve just finished a 6 month UX intensive program, and I couldn’t be happier with the decision I made to transition my career. UX gives me the opportunity to connect with others, hear their stories, and empathize with them. I love that I can take those stories and create a product that can meet their needs, ease their frustrations, and help them attain their goals. I feel a sense of dedication to then create concepts and visual elements like wireframes and prototypes that can develop into an impactful product.

I am extremely excited to see where this new path leads me and I know that making this career change has allowed me to not only gain an entirely new skillset, but it’s given me a new perspective and understanding of design and how I perceive the world.

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Aleza Leinwand
Aleza Leinwand

Written by Aleza Leinwand

I’m a UX designer who is passionate about creating meaningful products and having a greater impact on the lives of users.

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