Your Step-by-step guide to do SEO research of your chemistry competitors
If you are a marketing promoter who engaged in chemistry industry, then it would be necessary for you to do SEO research of your competitors before launch a new marketing program. Here I would like to share some of my ideas about the guide to do SEO research in chemistry competitors.
The SEO research work, I would like to divide it into three parts, which include collect data, analyze data and write a research report. And there are some SEO tools are commonly-used in data collecting and analysis — SEMrush, Google Analytics, aherfs and so on.
Step 1 :To collect data — Find your competitors
There are several ways to find your competitors, which include by Google search and by SEO tools.
By Google search,
Google search, commonly referred to Google web search engine, which is the most commonly-used search engine in the world. And for marketing promoter, Google search is the most convenient and easy way to collect data. By tape in related keywords, such as “chemical website” “chemistry”, to find chemistry competitors by organic rankings. Meanwhile, you can install some SEO tools to collect and and analyze data in competitor SEO research. The commonly-used SEO tools are SEMRuch, aherfs and Google Analytics.
For example, by tape in keyword “chemical website” in search box, the search result comes out as below:
And you can find your biggest competitors by search your key products as a keyword. For example, if “cesium stearate” is your hot product in your company, search it in Google as below:
You can see, “Pubchem” is a chemical database ranked in first place and your biggest competitors “Alfa Chemistry” and “BOC Sciences”are ranked in second and third place in Google organic search. And you can modify the setting in Google search to decide how many competitors’s information be download each time by SEO Quake tool.
Then you can install a SEO tool- SEOQuake to export these data for analysis in next step, as below:
By SEO Tools
Meanwhile, marketing promoters often collect data by some useful SEO tools. You can find competitors’ information just by search in SEO tools, such as SEMruch and Google Analytics, they are free and easy to use.
For example, collecting competitors’information by search keywords in SEMrush , as below:
You can export the “organic search result” report to do next analysis. Ofcause you can just search your domain to find your competitors. For example, search domain”alfa-chemistry.com” to find its competitors as below:
You can see, the main orgainc competitors list of Alfa Chemistry include 1045 rivals in chemistry industry.
Step 2: To Analyze Data (Analyze your competitors)
After collecting data, the next step is to analyze these data. And how should we analyze our competitors? Usually, these data should be taken into account:page content, site layout, keywords, backlinks, paid search/ads and so on.
First, Page Content Analysis
you can pick some main competitors to analyze its page content. By comparing the creativity, originality and Search Engine Inclusion of page content in your competiters’ website.
Second, Website Layout Analysis
We can find that so many websites look similar to each other, and why is that? The common simple-structured web page layout does not happen by chance, but based on the easy-to-understand and concise layout priciples. By comparing the layout between your competitor website and of yours, you can find out the difference and may make some modification accordingly.
Third, Keywords Analysis
Keyword analysis helps to increase page views, find new markets, and optimize spending, but it requires examination and decision making to beat your keyword competition. Ranking for good keywords can make or break your website. By search keywords in SEO tools, GA or SEMrush, you can get a organic search results list, here you can find the rankings results, you can see your rankings and your competitors’. Or you can search one important competitor’s domain as key word, then get its full report about keywords, traffic, conversation and so on. For example, type in a chemistry website domain”alfa-chemistry.com” in SEMsush, you can get its keywords rankings and traffic report.
Fourth, Backlinks Analysis
Using link data to take a more scientific approach to your SEO research of your competitors, although it can never be perfectly accurate. One of the most effective backlink analysis tools especially for backlink competitor analysis is Ahrefs. Once you have a full overview of your competitors’backlinks, you can evaluate more in-depth the quality of their backlinks that can help you adopt some of their link building approaches. you can identify high quality websites, blogs, or niche directory submission sites, from which your competitors get a backlink, then you can easily log these sites in your database and contact webmasters in order to provide high quality posts on high quality websites.
Step 3 Writing research report
After collecting and analyzing data of your competitors, writing a research report is last step in your research work. Then how to write a research report? Here I recommend an outline as below:
First, An introduction of your main competitors
You can write a recapitulatory introduction of your primary competitors, which may include some key SEO elements in each competitors’ website, such as traffic, page views, keywords, page content, website layout, backlinks and so on.
Second, Analysis of your competitors’website
The most important step is to analyze your competitors’ website based on the data your collected. It doesn’t mean you need to include all the information in your report, but to point out some key factors that may lead to the success or failure marketing of your competitors. Besides, providing examples will make your analysis much easier to understand.
Third, Making marketing strategy
Putting forward your”own” suggestion in making marketing strategy is very necessary since almost every marketing promoter knows how to use tools and how to collects and analyzes market data. So putting forward your “own” idea is critical when making a “right” marketing strategy.
All in all, the guide to do SEO research of your chemistry competitors include three steps: collecting data, analyzing data and writing research report. And in your research process, SEO tools is a must to get related SEO data, it would save us much labor and time in marketing research.