Certainly, to find the sign representing the brand, the designer needs to know as much as possible about the brand, its business goals and statement. Andre is a medium-size company based in the USA and providing all sorts of services linked to landscape care and design of any complexity. The company is family-owned so its name origins from the last name of the family. The customers wanted a new logo to be quite classic, memorable, enduring and setting the strong association with land care. So, it was important initially to provide the visual sign that will instantly inform observers about the nature of the business and create positive vibes via harmonic combination of shapes and colors.