Honest tips we would share with our friends — Swee Kiat and I recently applied to Y Combinator (YC), hoping to get the funding and support to accelerate our startup’s growth. We made it to the interview but did not get into the program. Since we benefited from our friends’ YC stories along the way, we wanted to share…

Dashibase is now free. Build no-code product dashboards with Supabase in minutes. — My cofounder Swee Kiat and I have worked on five ideas in the last few months. One of our ideas is an instant search widget for websites. Swee Kiat took a day to build the backend to index a website’s pages (partly with Supabase’s help!) but spent several days building…

Using Supabase? Now you can build your user-facing dashboard in 2 minutes with Dashibase — Most SaaS products come with a dashboard that users interact with. For example: Google Drive has a dashboard for its users to upload, edit, and delete files. Supabase has a dashboard that allows its users to create projects and tables. Shopify has a dashboard for its users to update their…

The most impactful work is nonlinear — I recently joined ReferralCandy as a Senior Marketing Manager, moving from an individual contributor role to a more managerial role. One interesting aspect of leveling up from a junior marketer to a senior marketer is the work I do becomes more nonlinear. Linear work vs nonlinear work When I first started in marketing, my work…

While social media is everchanging, I believe there are three core pillars of social media for businesses that will remain the same for a long time. 1. Publishing Most companies want to have a presence on social media for a variety of reasons (marketing, customer service, hiring, etc.) Doing that…

When I was at university, I would go through a mini existential crisis every few months. I would lie in bed, thinking about what I want to do in life. I was taking a degree in accounting and finance but I wasn’t sure what I really wanted to do after…

Having recently started working on user acquisition at Buffer, I came up with a matrix to help me understand the different areas of acquisition and help me categorize project ideas. Once I knew that I would be working on user acquisition at Buffer, I started thinking of the possible projects…

For the last few weeks, we have been trying a new team structure in the Buffer marketing team, and I’m taking on a new role. I’ll be grateful for any advice. In the past, the marketing team organized ourselves around marketing channels. For example, someone manages social media, another person…

In the Buffer’s marketing team, we have been experimenting with a new squad format for the past few months. Here’s how I ran the squad for a recent product cycle. While the marketing team continues to work on our ongoing projects, such as the blog and social media, the marketing…