How to Build A Growth Model (Part 2)
Hila Qu

Dear Hila Qu,

great post, very insightful!
Recently me and my team initiated to formulate a growth formula. 
We are a watch-brand and we’ve determined our growth formula sofar as follows:

nr of products x pageviews p/product x nr of transactions x convertion rate x average transaction value x rentention rate = growth

We are just struggling on a very practical front. The number that follows from this formula. How to interpretate this? Is it a ratio, a percentage — can it be indexed? etc.

Do you have any tips on this area?

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