Infographic: Why Users Uninstall Your Mobile App?
It is a great feeling to see the number of your app installs swell. Well, you may not pat your back yet.
While a promising app does find a number of users in a short period, it may witness a huge number of installs, too. Since the core marketing strategies to promote an app are focused on increasing the number of installs, app owners usually find themselves at sea when it comes to tackling uninstalls.
Like most problems, knowing the reasons behind the growing number of app uninstallations can help in preventing them to an extent. Leading digital and IT company, Dot Com Infoway (DCI), has recently released an infographic that highlights the key reasons why users abandon an app.
In a comprehensive and engaging manner, the infographic lists the generic reasons behind the app uninstalls.
The infographic also reveals several other factors related to the app’s performance and features that determine its usefulness and trustworthiness for the user. One of the highlights of the infographic is the statistical representation of the app retention rate for various categories such as media and entertainment, travel & lifestyle, e-commerce & retail, etc.
Highly insightful for app owners and developers, the infographic is peppered with vital statistics collated from credible sources, and presented in neat, easy to understand format. This infographic not just lists facts and reasons behind app uninstallations, but also offers app design strategies that can help app owners avoid the unpleasant uninstallations.