Over the past few weeks, we have presented and built a probabilistic attribution model that will allow us to continue optimizing marketing spend for maximum long-term return on ad spend (ROAS) once iOS14 effectively deprecates the IDFA. Today, we are excited to share some preliminary validation results. AlgoLift Attribution model recap We use three…

As we continue to develop our probabilistic attribution solution for iOS14, we want to share our thoughts on the optimal use of SKAdnetwork’s ConversionValue. It’s an important topic, as the performance marketing ecosystem seems concerned about the limited scope of modeling post-install performance using this value. …

Over the past couple of weeks, we’ve shared a proposed solution for probabilistic attribution on iOS14. It may surprise some observers of the mobile marketing ecosystem to learn that we’re building an attribution model. In this post we wanted to discuss why we’re building this solution, and the benefits it…

It has only been a few weeks since Apple’s iOS14 announcement, but the performance marketing ecosystem is already adapting to its new privacy features. Deterministic campaign attribution, a cornerstone technology in running and evaluating performance campaigns, will be replaced with Apple’s SKAdnetwork. …

We previously discussed a promising solution to the reduced efficacy of deterministic attribution inherent in iOS14. In that piece, we outlined our conclusion that deterministic attribution will be significantly impacted by the changes put in place by Apple to protect user privacy. In this follow-up, we would like to elaborate…

Apple stunned the mobile marketing industry with privacy updates announced as part of iOS14. At AlgoLift we anticipated and welcomed these changes, having previously made the decision to never utilize IDFA (or GAID) in our data. …

We’re delighted to announce the launch of AlgoLift Intelligent Budget, a cross-channel, media mix model budgeting tool available to AlgoLift Intelligence and Algolift Intelligent Automation clients today. As app-based companies scale their marketing budgets across multiple mobile user acquisition channels, they look for ways to effectively understand how and where…

Ricky Suen, Ben Young and Dmitry Yudovsky Introduction Previously, in An Algorithmic Approach to User Acquisition Automation, we explored the mathematical foundation of programmatic campaign management on Facebook and Google. In some cases, automatic campaign management is not possible for lack of a management API or granular performance reporting. In this…

We’ve spent the last 4 years building tools to understand our clients’ total user acquisition ROAS including algorithms to support IAP, ad revenue, and subscription business models. Today, we’re delighted to announce the launch of AlgoLift Organic Lift, available as an additional service to AlgoLift Intelligence and AlgoLift Intelligent Automation…