GameMakers Coffee Talk: pLTV

Jan 27 · 1 min read

Our CRO, Paul Bowen was invited to join industry user acquisition veterans to talk about pLTV.

They discussed:

  • Why is pLTV (and pROAS) so important to mobile marketers and product people?
  • How is it estimated?
  • How does this tie to optimizing advertising campaigns?

Watch to learn more!


Written by

AlgoLift predicts user-level d365 LTV daily for every user in a mobile app & leverages this data to automate user acquisition campaigns

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