GameMakers Coffee Talk: pLTV

Our CRO, Paul Bowen was invited to join industry user acquisition veterans to talk about pLTV.

They discussed:

  • Why is pLTV (and pROAS) so important to mobile marketers and product people?
  • How is it estimated?
  • How does this tie to optimizing advertising campaigns?

Watch to learn more!

AlgoLift is a mobile app user acquisition automation platform across Facebook, Google, Apple Search and leading video ad networks www.algolift.com

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store