AlgoLiftWhat is probabilistic attribution (and every other iOS14 question you were afraid to ask)1. What does iOS14 mean for measurement of user acquisition campaigns?Aug 21, 2020Aug 21, 2020
AlgoLiftCase Study: how AlgoLift has solved probabilistic attribution for post iOS14Over the past few weeks, we have presented and built a probabilistic attribution model that will allow us to continue optimizing marketing…Aug 13, 2020Aug 13, 2020
AlgoLiftThe optimal usage of ConversionValue in SKAdnetworkAs we continue to develop our probabilistic attribution solution for iOS14, we want to share our thoughts on the optimal use of…Aug 10, 20201Aug 10, 20201
AlgoLiftWhy is AlgoLift building probabilistic attribution?Over the past couple of weeks, we’ve shared a proposed solution for probabilistic attribution on iOS14. It may surprise some observers of…Aug 4, 2020Aug 4, 2020
AlgoLiftWhy user-level LTV models are essential for post-iOS 14 user acquisitionIt has only been a few weeks since Apple’s iOS14 announcement, but the performance marketing ecosystem is already adapting to its new…Jul 27, 2020Jul 27, 2020
AlgoLiftProbabilistic attribution for iOS14 — a deeper diveWe previously discussed a promising solution to the reduced efficacy of deterministic attribution inherent in iOS14. In that piece, we…Jul 16, 2020Jul 16, 2020
AlgoLiftiOS14: A proposed solution for the reduced efficacy of deterministic attributionApple stunned the mobile marketing industry with privacy updates announced as part of iOS14. At AlgoLift we anticipated and welcomed these…Jul 14, 2020Jul 14, 2020
AlgoLiftAnnouncing AlgoLift Intelligent BudgetWe’re delighted to announce the launch of AlgoLift Intelligent Budget, a cross-channel, media mix model budgeting tool available to…Jun 30, 2020Jun 30, 2020
AlgoLiftAlgoLift Intelligent Budget: A Case StudyRicky Suen, Ben Young and Dmitry YudovskyJun 30, 2020Jun 30, 2020
AlgoLiftAnnouncing AlgoLift Organic LiftWe’ve spent the last 4 years building tools to understand our clients’ total user acquisition ROAS including algorithms to support IAP, ad…Jun 19, 20201Jun 19, 20201