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What is probabilistic attribution (and every other iOS14 question you were afraid to ask)

1. What does iOS14 mean for measurement of user acquisition campaigns?

Aug 21, 2020

What is probabilistic attribution (and every other iOS14 question you were afraid to ask)

Aug 21, 2020

Case Study: how AlgoLift has solved probabilistic attribution for post iOS14

Over the past few weeks, we have presented and built a probabilistic attribution model that will allow us to continue optimizing marketing…

Aug 13, 2020

Case Study: how AlgoLift has solved probabilistic attribution for post iOS14

Aug 13, 2020

The optimal usage of ConversionValue in SKAdnetwork

As we continue to develop our probabilistic attribution solution for iOS14, we want to share our thoughts on the optimal use of…

Aug 10, 2020

The optimal usage of ConversionValue in SKAdnetwork

Aug 10, 2020

Why is AlgoLift building probabilistic attribution?

Over the past couple of weeks, we’ve shared a proposed solution for probabilistic attribution on iOS14. It may surprise some observers of…

Aug 4, 2020

Why is AlgoLift building probabilistic attribution?

Aug 4, 2020

Why user-level LTV models are essential for post-iOS 14 user acquisition

It has only been a few weeks since Apple’s iOS14 announcement, but the performance marketing ecosystem is already adapting to its new…

Jul 27, 2020

Why user-level LTV models are essential for post-iOS 14 user acquisition

Jul 27, 2020

Probabilistic attribution for iOS14 — a deeper dive

We previously discussed a promising solution to the reduced efficacy of deterministic attribution inherent in iOS14. In that piece, we…

Jul 16, 2020

Probabilistic attribution for iOS14 — a deeper dive

Jul 16, 2020

iOS14: A proposed solution for the reduced efficacy of deterministic attribution

Apple stunned the mobile marketing industry with privacy updates announced as part of iOS14. At AlgoLift we anticipated and welcomed these…

Jul 14, 2020

iOS14: A proposed solution for the reduced efficacy of deterministic attribution

Jul 14, 2020

Announcing AlgoLift Intelligent Budget

We’re delighted to announce the launch of AlgoLift Intelligent Budget, a cross-channel, media mix model budgeting tool available to…

Jun 30, 2020

Announcing AlgoLift Intelligent Budget

Jun 30, 2020

AlgoLift Intelligent Budget: A Case Study

Ricky Suen, Ben Young and Dmitry Yudovsky

Jun 30, 2020

AlgoLift Intelligent Budget: A Case Study

Jun 30, 2020

Announcing AlgoLift Organic Lift

We’ve spent the last 4 years building tools to understand our clients’ total user acquisition ROAS including algorithms to support IAP, ad…

Jun 19, 2020

Announcing AlgoLift Organic Lift

Jun 19, 2020

AlgoLift

AlgoLift

AlgoLift is a mobile app user acquisition automation platform across Facebook, Google, Apple Search and leading video ad networks www.algolift.com

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