It’s hard to believe for those who aren’t well versed in movie making, but movies do have a colour palette — just like apps. When done well, the colour palette is seamless and adds to the story, when done badly, it can look garish, distract the audience. — There are a lot of different styles when it comes to choosing a colour palette for a movie. I’m going to limit our discussion to just a few ways cinematographers and directors use colour palettes and hopefully show how this is analogous to building web or mobile apps.