DealSmash — AI based Retail Tech Startup
DealSmash is an AI (Artificial Intelligence) based tech startup focusing on Retail in Pakistan. At the heart of it, is its namesake mobile app, DealSmash that uses business/social analytics to provide value to shoppers through personalised offers at their favourite stores based on their interests and buying patterns.
From the perspective of consumers, this not only saves them money but also enhances the customer experience by providing them with the targeted offers based on the customer’s particular interests and purchase history. From the perspective of retailers and brands, this not only enables customer loyalty and increase in their revenue but also enables them to get insights into consumer behaviour and inventory control. DealSmash mobile app is available on iOS and Android.
Everyone has experienced the frustration of not being able to avoid the spam that comes with marketing avenues of all kinds including SMS, emails and what not. For retailers and customers alike, DealSmash Recommender System, which is essentially the spam filter or modern marketer’s funnel, provides contextual awareness and personalized recommendations to retail customers. The central component of the system is an intelligent, adaptive software-based recommender system that can learn, both offline and online, the preferences, shopping behavior, geographic attributes and demographics of the customer base, in return providing a personalized shopping experience to each customer by suggesting only relevant offers to his or her mobile device in a context and location-aware manner.
Pakistan has a population of over 200 Million with mobile penetration of 70%. Smartphone penetration is currently over 31% and expected to reach 51% by 2020 as per GSMA forecast. There is a huge potential for such disruption in the retail sector in Pakistan. It’s also one of the fastest growing retail markets in the region. According to Gartner, 85% of customer interaction in retail globally will be managed by Artificial Intelligence by 2020 globally which will have a positive impact on the retail sector in Pakistan as well.
DealSmash has received seed funding and is currently focusing on scaling and improving its product and technology along the way. DealSmash business model is based on data acquisition and intelligence about the end consumer buying habits so that retailers and brands can target their offers to the most relevant consumers. Since it helps increase revenues of brands and retailers, it charges them a fee on the transactions through DealSmash app. The DealSmash app is free for consumers.