This was an outline of our scenario, outline, and design concept.

1. We were given a situation to create a smart car interface specifically for a ‘businessman’ who frequently receives phones calls. We wanted to focus on safety and efficiency, so we specifically highlighted features such as hands-free and Bluetooth control, as well as a noise cancelling and scheduling feature. Because of this, we chose a scenario focusing on a real-estate agent who was getting a call from an important prospective client while driving through heavy traffic. Using voice-control, the user was quickly able to accept the call. When the traffic got loud, the user was able to use the noise-cancelling feature and use a calendar application to schedule a showing.

2. The situation we were given (frequently receiving phone calls) allowed us to brainstorm a surprisingly extensive possibility of additions to add to the interface. Because of this, the biggest problem my group had was deciding if the interface was too simple or not. We also struggled with coming up with new ideas within the time constraint. One of the primary questions we had was: Would the user prefer familiarity, or a new layout that allowed for more features? Given this experience, I think delegating our time to focusing on a few ideas, rather than many, would help achieve a better final product.

Different ideas multiple groups came up with for scenarios on possible smart-car situations

3. I enjoyed being able to work in a group setting, allowing the ability to bounce ideas around, and correct as we go. Given the scenario, it was interesting to see the difference in ideas between the males versus females in the group. Despite not being a business person, it was crucial that we had to put ourselves in their shoes, and use personal examples like our mother or uncle, who were actually business people.

4. This technique can be applied to a large variety of devices and vehicles aimed at upper-working class devices; upper-working class meaning mostly adults, rather than teenagers who tend to want more applications and variety. Since our design was aimed to be efficient and minimal, it would fit in well in lower-end luxury brands cars like Lexus and Audi that exemplify the quality and value of simplistic design. Though the design is simplistic, it assumes familiarity with apps and features like Bluetooth connectivity. Due to these reasons, it would not fit well with devices or vehicles aimed at helping the elderly, who tend to want the bare-minimum in their devices.

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