Why Is Cornerstone Content Important (and How to Make Google Love Yours)

Alice Genes
6 min readNov 5, 2019
Photo by Diggity Marketing on Unsplash

Do you know what cornerstone content is? Do you know the best practices to create cornerstone content? This guide explains everything you need to produce cornerstone articles that will captivate your readers and help you rank higher in Google.

Is all content created equal? If you’ve been writing content for a while or even if you are a beginner, you know the answer to that question.

The work of content creators is not easy most of the time. Reconciling user experience with SEO techniques can be a complex endeavor.

Things get even more complicated when it comes to building the foundation content of your website or blog. This is the very content that will drive the most traffic to your site and to which you will often refer to and link.

This is where cornerstone content comes into play.

What Exactly Is Cornerstone Content?

Cornerstone content is one of the single most important actions you can take to start building your brand with content.

Cornerstone articles are the most important sections of your website and those that are most likely to capture the interest of visitors.

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Alice Genes

Freelance copywriter and editor. I write about freelancing, digital marketing, and personal development. Visit me at alicegenes.com.