Holiday Shopping is Getting Techy

Cyber Week and Black Friday shopping figures are in, and show how businesses that embrace technology are thriving in the digital age.

In the run-up to Cyber Week, experts were already predicting a huge holiday season for e-commerce, but with Black Friday and Cyber Monday now behind us and Christmas just over two weeks away, it is safe to say that 2017 is shaping up to be a record-breaking year, especially for mobile.

The National Retail Federation reported that 81 million U.S. residents shopped online on Cyber Monday, compared with 66 million on Black Friday. According to Bigcommerce, an e-commerce platform which serves thousands of merchants worldwide, during Cyber Five, the five-day shopping period spanning Thanksgiving through Cyber Monday, brands using their services experienced an average sales increase of 21%, which is 4% above the industry average.

This was also the first year in which mobile orders surpassed desktop sales volume during Cyber Five. In 2016, 54% of orders were on desktop devices, and 46% originated from mobile devices. In 2017, mobile orders accounted for 54% of all orders, surpassing desktop on all Cyber Week days. The data also revealed that…