Meet SexTech’s answer to FitBit…

There’s a plethora of sex toys out there, but as far as I can tell the Miss On the Go (MOTG) is in a hybrid category of its own: Sure, it functions as a straightforward vibrator, but it also connects to a mobile app which turns it into a teledildonics device. Then it effortlessly doubles up as a wearable Kegel exerciser that helps women locate their pelvic muscles, while pleasuring them at the same time.

I put it to Véronique Verreault — the company’s Founder and CEO — that this seems like a classic case of having your cake and eating it too, and she laughs her agreement. “Why not?” she asks.

Verreault’s quest to create the ultimate sexual wellness wearable began while she was studying Management at University in 2014. She was looking for an outlet for her “entrepreneurial fire” as she puts it, and kept coming back to the idea of working with sex toys — which helped her get to know and feel happy with her body ever since she was a teenager. At first, however, the size of the industry and the taboo around it felt rather intimidating. In the end, though, her Eureka moment was inspired by the way she was able to do her favourite Kegel exercises discreetly, wherever she was.