Tip #1. Go For Gisele And The Point-and-Shoot

I heard this once, and it really stuck with me as a way to sum up the importance of models: if forced to choose between the BEST photography equipment available, but photographing an unexceptional model, vs. a dollar store point-and-shoot camera, and having Gisele as your model – go for Gisele. Read More

Tip #2. Make Sure Your Work Has That Certain “Je Ne Sais Quoi”

I sometimes I see beautiful portraits of beautiful models by aspiring fashion photographers, that somehow just don’t look like a fashion image. What’s the missing element? Read More

Tip #3. Be The Right Person For The Job

One thing I’ve learned (from the creative side, and in my role as an advertising Producer) is that when clients are selecting artistic talent to produce original work for them, they like to feel they know what they’re buying. A defined, known commodity. I know… not how artists like to think of themselves. But this is the business of fashion. Read More

Tip #4. Don’t Let Your Weakness Be Your “Thing”

Although you may need to differentiate yourself to get hired (see #3), when it comes to actually doing the job, you’ll be expected to be a well-rounded professional, prepared to handle a variety of demands that may come up. You don’t want to end up in a position where you’re asked to do something that someone of your experience level should know how to do, and you choke. Next up: An Embarrassing Story About Me For Your Amusement: Read More

Tip #5. It’s Not As Hard As Becoming A Rock Star (Or Is It?)

So, you’ve mastered your craft. You’ve differentiated yourself. You’ve shot editorials for a couple of magazines even – amazing!!! You have a solid book and have been at it for maybe two or three years.

But NOW is when it gets hard, because you’re STILL not making much money at it, and you’re not sure what your next steps should be.

Here’s the rub with working in fashion: until you break into the upper crust – the circle of people who “Work” – the creatives that elite brands want, and trust, to sell their products – there’s basically no money to be made. Read More