Alicen LewisA Marketer’s Guide To Esports News — February 2018Click Here To Read The January 2018 Guide5 min read·Mar 7, 2018----
Alicen LewisA Marketer’s Guide To Esports News — January 2018HOW TO SOUND RELEVANT — TOP 3 TOPICS2 min read·Mar 7, 2018----
Alicen LewisCES 2018 Esports & Gaming Round-UpSadly (for me), beyond hardware and a few collaborations, there was not a lot of esport presence at CES this year. The show recognized…4 min read·Jan 15, 2018----
Alicen LewisCoca-Cola Game-A-Thon 2017: When Brands Don’t Understand Their PlatformOn December 2nd, Coca-Cola’s annual Game-A-Thon live stream was hosted on Twitch in partnership with the Arena of Valor mobile game and…4 min read·Dec 6, 2017----
Alicen LewisLivestreaming As The Future Of Influencer MarketingAs almost half of online consumers now use ad blockers to avoid traditional online advertising, companies have turned to new methods for…4 min read·Nov 20, 2017--1--1
Alicen LewisElements Of A Twitch Influencer CampaignNew to Twitch? Check out A Marketer’s Guide To Twitch for a quick primer.4 min read·Nov 8, 2017----
Alicen LewisWhat Is Twitch — An Introduction For MarketersIn 2014, Amazon purchased the live-streaming video platform Twitch for close to one billion dollars. Since then, the site has grown from…4 min read·Oct 31, 2017----