Following a poll on LinkedIn, it’s time to delve into the wonders of SEO content in 2020.

This is the start of a new series, and I will be going more in-depth in future, but for now, let’s start with the basics.

What does SEO mean?

Google home screen displayed on a laptop which is on a bench outside
Google home screen displayed on a laptop which is on a bench outside
Image by 377053 from Pixabay

SEO stands for Search Engine Optimisation, and is essentially defined as the ability to rank well (which let’s be honest means on the first page) of Google for specific search terms.

What does SEO have to do with content?

Well, the words that you write can have a huge impact on SEO — in…


When someone asks you to think of a famous brand, what do you picture? Perhaps the Nike tick, Twitter’s bird, or even the slightly strange mermaid-type character belonging to Starbucks.

Aside from innocent who have, according to some, come to dominate the world of personality-based marketing, how often do you consider a brand’s tone or the attitude they exude in their advertising?

Logos make you recognisable

Image by Mizter_X94 from Pixabay

Now, I’m not here to rally against the value of logos — logos are incredibly important assets to any organisation, as are the brand colours. They allow for instant recognition in just about any…


At 27, I really thought the days of waiting/hoping for matches, awkward conversations, and ghosting were behind me.

Then, like so many others, I lost my job in the middle of a global pandemic.

With unemployment rates soaring, I find myself putting my self-worth in the hands of total strangers on the other side of a screen.

Image by Solen Feyissa from Pixabay

Online dating comes with a whole bunch of potential problems, many of which rear their ugly head on your way to finding, or in many cases not finding, your perfect match.

Dating app problem 1: most of the good matches are too far…


My BMI is in the 30s. Maybe higher. I don’t know, it’s an outdated metric I haven’t used since I was a teenager.

I wear a mask (have been for months) each time I go outside; I go to the shops for essentials only; I keep to social distancing measures; I am overweight.

Therefore, I am the problem.

A statue by Lake Constance — Image by photosforyou from Pixabay

Government-mandated public shaming

Now, I’m not interested in shaming people who don’t wear masks (although if you’re going to, for the love of god please pull it above your nose) and I’m not interested in raging online about the packed beaches, the…


They say that change is the only constant, but big changes require a lot of adapting. And constantly adapting can cause burnout.

Image by Engin Akyurt from Pixabay

So far in my job search, I’ve been asked countless times how I deal with change, how adaptable I am. Don’t get me wrong, in the workplace I am very experienced in dealing with change. I mean, I worked in an incredibly frazzled and unorganised environment when I had my first agency-side job. And I survived there for more than 3 years, through hiring and firing, internal politics, workplace bullying, and a never-ending list of changing priorities.

But…


Like many in the current climate, I am out of a job.

I know many people are going through something similar, or know someone who is. This is simply my experience, my journey so far, and some ways I stay motivated during my personal crisis amid a world-wide crisis.

Preparing for life on furlough

Image by Pexels from Pixabay

For context, I’ve been working in marketing (specialising in content) for over 5 years now across a number of sectors. I was working a job that I liked for a company trusted and then 2020 happened and I was let go. But it happened gradually.

So…

Alice Rowan

Content Marketing Specialist and freelance writer/editor. Long-form journalism and pop culture obsessive. Writing a book about psychology and social media.

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