Alice Yu YueboWhat’s ‘Involution’ and how Chinese brands respond to it‘Nei juan (内卷)’, also known as involution, is a trendy word among Chinese young netizens in recent years. In contrast to ‘evolution’…Aug 2, 2021Aug 2, 2021
Alice Yu Yuebo5 Things I Learnt about Breaking Fear in 2019I started going to school on my own since Primary 3. Unlike Singapore, I did not have convenient transportation in my hometown. Although…Jan 1, 2020Jan 1, 2020
Alice Yu YueboGrow with the Brand — The Story of a Lean MarketerAs a mother, I am always eager to learn more about how to better raise a kid. Recently, I watched a talk by Stanford Professor Carol Dweck…Jul 11, 2019Jul 11, 2019