Thank you David and thanks for sharing your piece. I just read it and it’s very insightful, we hit on similar points indeed. I agree there is a (often reported) trend, fashion and certain elitism about minimalism, ethical consumerism and similar movements. And it’s missing the point that lots of people outside these movements are trying to make ends meet, use resources they have efficiently, enjoy life, and organize themselves to do so. I guess what I would add is we can also use these organizing principles to design new services on the supply side that would work better for a lot of people in their daily lives, and impact more people. Thanks!