I realize this is intended as propaganda for a good cause rather than reporting, but there are some…
John Cowan

Thank you John.

First, I never said you should be using less water. I actually never said one individual should do such a thing and that it would have an impact on someone else in another part of the world.

Second, I never said packaging was driven by consumer demand.

The whole point of my article is to say that individual action and preferences will not get us far, and that we should re-design what we offer to consumers.