As you mentioned, price is a huge factor in driving the consumption up and a large part of that is…
Denys L
2

Thanks Denys. Yes, I actually think it will come via a re-definition of value and price. So, in your example, it would mean companies or services that sell you shoes and repair them for you, and have a business model where they don’t need you to buy new shoes all the time, but rather repair with them and engage with you over time. That’s why I talk of the transition from a linear, static model, with a more circular and dynamic model that doesn’t work on maximizing the number of new purchases.

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