Saturday, 15 July 2017. Advertising Iconoclast, Adil Mirza of The D’Hamidi Partnership, Lives On.

Advertising Iconoclast, Adil Mirza of The D’Hamidi Partnership, Lives On.

Adil K. Mirza, Founding Partner, Chief Operating Officer and the unstoppable creative force spearheading the rise and rise of The D’Hamidi Partnership died on Thursday 13 July 2017 of a brain hemorrhage. He is survived by his parents, his wife and three daughters. He was 48.

Mr. Mirza’s addictive charisma, larger-than-life personality, and a ferocity that was at once daunting yet affable were the trademarks of an adman who lived life with fearless authenticity. Qualities that can be seen in the work of his agency that continues to make headway after pioneering a new brand of creativity at a time when Pakistan’s advertising industry was flushed with mediocrity and formulae. Mr. Mirza’s relentless energy and intense devotion to hard work, out of the box creativity that delivers, and intelligent, thoughtful design for all brands and markets alike generated strong loyalty among clients and colleagues alike — for whom he became a trusted confidante, natural motivator, and a demi-god of inspiration.

He was a rebel with a cause. A thinker, dreamer and believer. A sartorial icon. And an advertising outsider whose natural presence, steely confidence and flair for making the unthinkable and the unimaginable possible put him leagues ahead of his contemporaries. He will best be remembered for 25 years of unimpeachable personal and professional integrity, flawless speculative ability, irreplaceable laughter and warmth, and a wisdom that can only come from having stared at the sun long enough.
Rest in Peace, #Champ.

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