Branding and Marketing Communications / trigger 2

Alina Kalo
Sep 7, 2018 · 1 min read

What is brand identity vs. brand image?

Said vs. Heard. The difference between the brand identity and brand image is that the first one is what the brand is trying to communicate, it is the voice of a product or a service explained by the company. While brand image is what the customer understands and what is their perception about the service or the product.

Compare different brand identity models.

This is one of the models of brand identity and how it works.

Sources:

Alina Kalo

Written by

Student at Haaga-Helia UAS

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