And the success of a business — and its marketing message — is partially figuring out what people want. And partially the promise of fulfilling it.
Becoming the best is about never being satisfied with what you’ve done. It’s about continually improving who you are.
If you don’t know who you are, you’ll always try to be someone else. And thus,you’ll never be the best. Your work will always be a cheap imitation. It will lack the fee…