How To Improve Your Local SEO Strategy
Many local companies dismiss the idea of Search Engine Optimization; they believe that it is something that is strictly reserved for those that are looking to target the world. This couldn’t possibly be further from the truth. Nowadays, the majority of people are using the search engines to find companies as opposed to the phone directories, and if you aren’t listed on them, potential customers will have a difficult time finding your business. In this article I want to take a look at some of the various techniques that an SEO Company in Seattle will use to get you ranked as highly as possible in the search engines.
Firstly, you are going to need a local pages account on Google. This page is going to be packed to the brim with information about your company, and having this account, and filling out as much information as possible is key to being ranked as highly as possible in the search engines. You need to make sure that you include a number of keywords related to your business, as it will make it easier for Google to rank you.
The next thing you need to do is work out what keywords ‘trigger’ the Google Local search results (a small map which appears at the top of the page). For example, if you were a hairdresser in Seattle then your Seattle SEO Company may want to look into combinations of words such as ‘Men’s hairdresser in Seattle, WA’ or ‘Hairdresser in Seattle’. This is incredibly important for your local SEO campaign as you don’t want to be working on keywords that won’t rank you highly in the local results. It is a waste of time.
Of course, you will also need to be listed in local directories. Try to get on as many as you possibly can, some top ones include Yelp and Qype. Both of which will allow you to input a plethora of information about your company. The most important though will be the URL of your website, this is going to help you climb up the search engines. In addition to this, being listed on these websites gives potential customers yet another way to discover your website, which is always going to be useful. You will want to make sure the information is exactly the same across all directories, it will make it far easier for Google to recognize that you are the same company.
Finally, you need to look into the normal SEO techniques. This means checking your meta tags, ensuring that pages load quickly, making sure that you use SEO friendly URLs and high quality content, and of course, build up back links! This is going to be exactly the same as a standard SEO strategy, you are just going to be throwing in a couple of local keywords too.
Remember, at the moment, very few companies have actually woken up to the idea of local search engine optimization, so if you work with a top SEO Company in Seattle, you will be well-ahead of your competition, and by the time they discover the benefits of local SEO, you may be impossible to catch!