Natu AliohaRed Bull’s Revolutionary Football (Brand) StrategyMany brands like Adidas, Nike and Puma have been deeply involved with football for many years, but none of them have revolutionised the…2 min read·May 3, 2024----
Natu AliohaIs KUDA still “the Bank of the Free” after N50 Stamp Duty Charge?KUDA prides itself as “the bank of the free.” This is the brand’s unique selling proposition with which it has attracted customers who are…2 min read·Jul 22, 2022--1--1
Natu AliohaBreaking down the Abeg to Pocket rebrandAbeg, the money transfer and fund request fintech brand that burst into the limelight in 2021 courtesy of its heavy investment in marketing…6 min read·Jul 9, 2022----
Natu Alioha6 Top Criteria for Judging a Great AdvertMajority of the television adverts or commercials you see are short, typically between 15secs to 1minute. There are 5 main reasons why…2 min read·Apr 19, 2022--1--1
Natu AliohaBrands to look out for in Nigeria in 2022A lot of activity is currently going on at MTN with the rebrand that features a logo change and a new slogan “what are we doing today?”…6 min read·Mar 31, 2022----
Natu AliohaBrands that impressed and struggled in 20212021 was always going to be an interesting year after the ravaging effect of COVID-19 in 2020. Some brands struggled and some impressed so…6 min read·Mar 28, 2022--1--1
Natu AliohaBig Brother Naija has become a launchpad for startupsBig Brother Naija is already being referred to as the “Super Bowl” of Nigeria and it’s not hard to see why. The Super Bowl is America’s…2 min read·Mar 21, 2022--1--1
Natu AliohaWhy STAR Lager Beer is quickly disappearing in Nigeria’s crowded beer marketI’m no beer drinker but I have noticed that STAR Lager Beer has lost its dominance in the Nigerian beer market and is fast being crowded…5 min read·Sep 17, 2021--1--1
Natu AliohaWhy Adverts are traditionally shortTraditionally, majority of the advertisements you’ve seen or heard are short, typically between 15–45 seconds. Have you ever wondered why…4 min read·Sep 6, 2021----
Natu AliohaWhy HERO Beer has the richest brand story in NigeriaPeople don’t buy physical products, they buy stories, emotions, and needs…even Nigerians! This might be slightly lengthy or not. Whichever…6 min read·Aug 26, 2021--1--1