Great point here. Really thinking about why you create the content that you do. I think the reason sales reps like my content that I create and that it resonates with them is because I write as who I am, what I know and what I do everyday- software sales. I write about things that I learn on the job everyday and things that I think could help other sales reps be better at their job. It is helpful to see this quote and think it is a great point for startups who are figuring out what kind of content to write.