Just recently a friend commented to me that it is interesting to note how sometimes a product that may be limited in its capabilities becomes a success while a product that is much superior falls short from a successful adoption.

We humans have this remarkable ability of using context to understand and act upon situations. We are able to understand the different meaning of the exact same thing said based on the context. We take appropriately different actions for situations that are apparently very similar. And yet we find…

— A Perspective on the Use of Process Automation Platforms

Being an automation evangelist, I’ve always been delighted with what Process Automation platforms enable businesses, technologists, engineers, creators to do.

What difference does it make to always set your eyes on the desired end result, the target, the goal?

From my experience, it makes the difference in many cases between achieving it and falling short, even getting stuck a long way off.

It is a thing with us humans that if two alternatives both give us the same value then we would always choose the one that is simpler for us to use. That directly implies that a simpler product is better than its complex…