The principles behind Bulb’s design
Alla Kholmatova

Great post, Alla! Thanks for sharing your thoughts and process. Love how it’s all come together.

It seems as though your workshop session with the key stakeholders was about getting them to describe the current set of design principles. Was this done intentionally? How do you balance this with being aspirational, i.e. when you want a new set of principles to challenge the team to do better?