Note: your text qualifies as “large” if it’s not bold and 18pt (24px) or larger, or it’s bold and 14pt (~19px) or larger; otherwise it’s “small” text. The W3C defines a point as 1/72th of an inch and a pixel as 1/96th of an inch, so to convert pixels to points, multiply the pixel value by 0.75.
…he same way, doesn’t matter if it’s a design project or a staffing challenge or a strategy attempt. I always make sure we have a defined problem (what are we trying to solve), determine if it’s an actual problem (how do we know this is a problem), uncover the landscape (how has this been solved before), determine scope and implications (when do we need results by and what are the consequences of time and resources), define metrics (how will we know if we’re successful), and so on.
Personas and scenarios work together to accomplish a single goal: for the team to understand how the design should adapt to the needs of different users. But whether those differences warrant a persona or not will depend on the stories involved. By starting with stories, we can get to the shared understanding we need to delivering great products and services.
…xecution. It’s worth noting that “opinionated” is not the same as “being loud with one’s opinions.” A great designer doesn’t feel contempt towards people who use her product, and never assumes they’re too stupid to understand it. It is her job to arrive at a solution that is unambiguous. It is her duty to hold strong conviction…
Not every project is trying to win a spot on the Apple Keynote stage. Sometimes we do things because it’s a checkbox the business needs us to check before we can move on to something more innovative. That too is ok. Where I’ve found the problem to be is when everyone on the team/company is not on the same page when those situations arise.
…eral arts, and it’s that duality that allows us to be problem-solvers and artists at the same time. The design job of the future will be to affect change with creativity, because automation only serves the system, not the heart of the people behind the experience.
Ones talent is only as good as their environmental pressures. Putting creatives into the wrong environment will get you mediocre results. We need to push boundaries in explorative environments where creatives are trusted to pursue their craft together.