Salesforce Unveils Einstein GPT: A Generative AI Tool for Personalized CRM Content, Partners with OpenAI for ChatGPT Integration
Salesforce, the world’s leading customer relationship management (CRM) software company, has unveiled Einstein GPT, a generative AI tool that creates personalized content across every Salesforce cloud CRM. This groundbreaking technology matches Salesforce’s proprietary AI models with real-time data from Salesforce’s Data Cloud. By connecting this data with OpenAI’s models or other generative AI models, marketers can generate personalized messages for their customers.
The announcement came during day one of the company’s TrailblazerDX’23 event, where Salesforce also announced its partnership with OpenAI. The partnership aims to make other out-of-the-box integrations between Salesforce tools and ChatGPT, including the ChatGPT app (currently in beta) available for Slack.
Salesforce CEO Marc Benioff stated that the world is experiencing one of the most profound technological shifts with the rise of real-time technologies and generative AI. He believes that every company should focus on connecting with their customers in more intelligent, automated, and personalized ways. With the introduction of Einstein GPT, Salesforce has taken a significant step in this direction.
The benefits of generative AI are not lost on senior IT leaders, as evidenced by a recent survey. Eighty-one percent of senior IT leaders believe that generative AI should combine public and private data sources to better serve their customers, take advantage of data, and operate more efficiently.
Einstein GPT is billed as the world’s first generative AI CRM technology, and it is expected to revolutionize the way marketers communicate with their customers. With this tool, salespeople can generate personalized email responses or create other personalized content in campaigns that can potentially drive up response rates.
The new AI technology includes several Einstein GPT tools, including Einstein GPT for Sales, Einstein GPT for Service, Einstein GPT for Marketing, Einstein GPT for Salesforce’s Slack app, and Einstein GPT for Developer. Each tool allows users to generate personalized content, auto-generate sales tasks, and improve developer productivity.
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