ALİ ŞENYURTMeasuring Conversion Rates through A/B TestingA/B testing is a method of comparing two versions of something to figure out which one performs better through statistical analysis. The…Nov 15, 2021Nov 15, 2021
ALİ ŞENYURTCustomer Lifetime Value (CLTV): A Brief Overview and Its ApplicationCompanies need to build consistent relationships with their customers to increase their market shares and strengthen their market position…Oct 27, 2021Oct 27, 2021
ALİ ŞENYURTAn Application of RFM Model in E-CommerceIt is a well-known fact that acquiring a new customer is more expensive than retaining an existing one. Considering this fact, companies…Oct 18, 2021Oct 18, 2021